Digital Marketing

Chicago, IL 60606

Posted: 09/11/2019 Category: Other Job Number: 12221

Digital Marketing Analyst 

We are looking for a Digital Marketing Analyst to work within our Analytics & Insight Team. The successful candidate will be responsible for working with the marketing team to assist in: defining and implementing measurement strategies that align with marketing and business objectives; producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insight. The role will also involve conducting conversion optimisation work, with the aim of improving efficiency in digital marketing strategies.

 

The successful candidate will not necessarily come from a pure web analytics background but an excellent, in-depth level of knowledge in digital marketing, along with experience in strategic and analytical management of digital campaigns is essential.

 

Main Responsibilities

 

Campaign strategy
  • Working within objectives to advise on suitable measurement strategies
  • Benchmarking performance across all online channels and advising on KPIs
  • Using methodical performance analysis to influence/support campaign strategies

Reporting and Analysis
  • Developing custom marketing dashboard concepts for reporting
  • Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
  • Analysing the effect of different online and offline channels on each other and helping to implement strategies for improvement and growth
  • Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
  • Performing ROI analysis where appropriate to evaluate efficiency and effectiveness of different marketing campaigns

Analytical and Technical
  • Providing advice on campaign tagging and additional on-site tracking
  • Spotting potential to implement innovative new methodologies and improve analytical procedure
  • Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests, both on-site and campaign based

Communication
  • Collaborating with the design and development teams for on and off-site conversion optimisation projects
  • Collaborating with the search and social teams to enhance reporting and performance measurement and conduct detailed analysis work when required

 

Key Skills and Experience
  • Experience in working within a marketing/business intelligence environment
  • High level of experience working with analytical software (e.g. Google Analytics),
  • High level of experience in data analysis techniques and advanced Excel
  • High level of experience working with Google Adwords and other paid search platforms
  • Experience in supporting and validating strategic and tactical marketing objectives
  • High level of experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social
  • Experience in working with website optimisation tools for A/B and multivariate testing, e.g. Google Website Optimizer, Optimizely, etc

 

Key behaviours
  • Enthusiastic and self-motivated, with the ability to lead projects proactively
  • Meticulous attention to detail, with an overall passion for continual improvement
  • Innovative and creative, with a logical and methodical approach to problem solving
  • Credible and articulate, with excellent communication, presentation and interpersonal skills
  • Ability to relay analytical insight to stakeholders with various levels of analytical and digital knowledge and at all levels of seniority

Kelly Hallgren

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